Trebuchet is a bespoke eshot system designed and programmed by ourselves. The name Trebuchet comes from the medieval siege weapon that would throw boulders or flaming balls over great distances. The aim was to breach a castle wall prior to attack. Replace flaming boulders for emails and you get the concept.
Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.