Our initial project for the Kent based fruit farm was to create a corporate ID. The Farm has been in existence since 1892 and never had an identity, something that Ben Bardsley the newly appointed marketing manager felt was needed to grow the business especially as he has an eye on middle eastern markets. The need was for a modern look, enforcing a modern and efficient approach to business, but there had to be a nod to the heritage and the family aspect of the business Our solution has been well received and allowed us to move on to stage two which was the development of their first ever website.
Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.