Johnsons Lawn Seed

You would be forgiven for thinking adverts for grass seeds would be as boring as watching the grass itself grow. However, with some imagination, we ended up with some ads that were groundbreaking in the industry and got a lot of attention.


Company Name: Johnsons Lawn Seeds
Date: December 2020

Established in 1820 Johnsons Lawn Seed is the oldest lawn seed brand in the UK with a long and prestigious record of product innovation and grass breeding. Part of the DLF group, Johnsons Lawn Seed mixtures are carefully designed and tested to ensure the best performance for lawn owners using the latest grasses from their research and development laboratories.

Thoughts & Ideas

We drafted up a proposal and created custom designs and ideas in sketches & wireframes.

Finalising The Design

Once approved, we got to work on ironing out the little details and choosing the final versions of the designs.

Building The Adverts

We created the designs on a mix of Adobe Illustrator & Adobe Photoshop, using the brands colours with engaging imagery and witty captions.

The Requirements

Having done work previously for Johnsons Lawn Seed, we were well equipped to take on the challenge of providing some advertising material for them to use.

They needed something engaging that caught attention while standing out from the competition.

The Result

Johnsons Lawn Seed were very pleased with the result and saw 50% more traffic to their social sources and there website as a result of the advertising and are looking to run some new campaigns very soon.


We have used GHOST for many years now and always go back as they do an outstanding job, such great communication and all work is completed in a timely manner.

Guy Jenkins

Managing Director, Johnsons Lawn Seeds