Case Study (ADVERTISING)

SDF Tractors

Now and again we produce work that is bound by strict corporate guidelines, usually large Blue Chip companies have a style guide that dictates fonts, colours, and in some cases even that basic layout. The trick here is to stay within the parameters but add a little bit of us.

Details

Company Name: SDF Tractors
Date: September 2019

Our mission is to supply customers worldwide with tractors, diesel engines and agricultural equipment of acknowledged reliability, quality and performance. Our strategy is focused on improving both productivity and the well-being of the end users.

Thoughts & Ideas

We drafted up a proposal and created custom designs and ideas in sketches & wireframes.

Finalising The Design

Once approved, we got to work on ironing out the little details and choosing the final versions of the designs.

Building The Adverts

We created the designs on a mix of Adobe Illustrator & Adobe Photoshop, using the brands colours with engaging imagery and informative descriptions.

The Requirements

SDF approached us and asked us to quote them on an upcoming advertising campaign for visual assets, as we do a great deal of work in the agriculture industry, we knew we were a great fit for the job and they instantly recognised this and belived we understood the brands ethos better than others.

The Result

Our designed resonated well with their audience and it was just the right blend of informative information with enticing graphics that helped capture the readers attention.

{

GHOST quoted on the job originally as we went out to tender and they were by far the best value whilst providing top quality advertising that made us stand out from the competition!

Graham Barnwell

Managing Director, SDF Tractors