Case Study (brand-identity)


We have created several sub-brands for Avonvale including Pet Club Plus,  Junior and Gold, designed posters, leaflets, and brochures as well as general stationery items to name just a few.


Company Name: Avonvale Vets
Date: April 2018

 Avonvale was originally a group of three local veterinary practices when they came to us for a rebrand. We started with a logo and went from there. The group has expanded to over double its original size and attracted the attention of the Linnaeus Group who purchased them in 2019

Thoughts & Ideas

We drafted up a proposal and created custom logo designs, colours and fonts.

Finalising The Brand

Once approved, we got to work on ironing out the little details and choosing the final versions of the Brand.

Building the Brand

We created the logo, stationery, leaflets, brochures & business cards.

The Requirements

Avonvale approached us with a fresh idea to create a veterinary brand that stood out from the rest. They needed a brand that was simplistic yet original and could establish them as a forefront runner in the veterinary world.

They needed the full brand package from a simple logo right up to merchandise and brochures.

The Result

We clicked with the brand instantly and understood where we wanted to take it. We used our creative prowess to create a unique concept for the brand that stood out from the competition, we then went on to design brochures and businesses card to match.


We have used Ghost to do our company literature and artwork design for many years. They have always produced to an excellent standard and have given a professional service to us throughout. Would highly recommend!

Kate Webb

Group Practice Manager, Avonvale Vets