Case Study (Design for print)

Johnsons Lawn Seed Catalogue

Johnsons Lawn Seed Catalogue is part of their yearly collection of creative outputs that helps them stay ahead of the market, their popular catalogue goes out to retailers to ensure they have knowledge of the full range of products and all the information on how best to use them.


Company Name: DLF
Date: September 2021

Established in 1820 Johnsons Lawn Seed is the oldest lawn seed brand in the UK with a long and prestigious record of product innovation and grass breeding. Part of the DLF group, Johnsons Lawn Seed mixtures are carefully designed and tested to ensure the best performance for lawn owners using the latest grasses from their research and development laboratories.

Thoughts & Ideas

We drafted up some ideas of front covers and page layouts.

Finalising The Design

Once approved, we got to work on ironing out the little details and choosing the final versions of layouts.

Design & Build

We created the catalogue using a mix of Adobe Illustrator & Adobe InDesign, utilising a clean and minimalistic feel.

The Requirements

Johnsons approached us to create their new product catalogue in-line with the new box designs we did, they needed something which would capture the readers attention and aid in the success of their products.

Keeping the design on-brand is something they were keen to do, they wanted it to express the same recognisable image that the boxes do.

The Result

Having worked on many projects with Johnsons Lawn Seeds we were well equipped to create a full catalogue which captured the essence of their brand and with our added creative flair for that extra touch.


We have used GHOST for many years now and always go back as they do an outstanding job, such great communication and all work is completed in a timely manner.

Guy Jenkins

Managing Director, Johnsons Lawn Seeds