Case Study (Design for print)

Limousin Review

The British Limousin Cattle Society is the countries number one beef breed and has been for many years. Our relationship began over twenty years ago when we took an in-house publication and gave it a new look and feel. The transformation drew attention and the Society soon saw the benefit of having their marketing material done professionally.


Company Name: British Limousin Cattle Society
Date: August 2018

The history of Limousin cattle may very well be as old as the European continent itself. Cattle found in cave drawings estimated to be 20 000 years old in the Lascaux Caves near Montignac, France have a striking resemblance to today’s Limousin.

Thoughts & Ideas

We drafted up some ideas of front covers and page layouts.

Finalising The Design

Once approved, we got to work on ironing out the little details and choosing the final versions of layouts.

Design & Build

We created the review using a mix of Adobe Illustrator & Adobe InDesign, utilising a clean and minimalistic feel.

The Requirements

Limousin are one of our oldest clients and we have continually done their review for many years, they came to us wanted to give this year a special make over with some creative pages and unique designs.

They needed it turned around pretty quickly ready for the season but needed it to have that consistent professional feel like in years past.

The Result

This was a job we were well prepared for and quickly got to work on mocking up some ideas, within hours we had fully fledged pages built and the work flow kept moving rapidly. Limousin were very happy with the end result and so were we.


We’ve been using Ghost Design for over 20 years now for all our design, print, and website marketing. They are a small, professional, and friendly team that meets deadlines, always comes up with fresh ideas and never disappoints. Their pricing is competitive and delivers value for money.

Will Ketley

Breed Secretary, Limousin Cattle Society