Case Study (web design)

Altr London

Altr for men came to us a few years back as a start-up company with a vision to be the leader in men’s cosmetics. We initially created the brand which quickly moved on to the packaging of at the time two products.


Company Name: Altr London
Date: July 2020

At Altr, our mission is to provide a quick and easy solution to daily skin problems, to help you look and feel better in your day-to-day life. All our products are environmentally friendly, and are designed to help skin long-term. We are committed to an inclusive, revolutionary, attitude to cosmetics. Join our already 50,000 strong community!

Brief & Draft Design

We drafted up a proposal and created custom wire-frames to give an idea of the initial design.

Proto type & Testing

Once approved, we got to work on testing necessary features and creating core pages and cornerstone content.

Build & Development

We built the site using the Shopify CMS with custom development for the customer experience and improving usability.

The Requirements

Altr London approached us with an idea about mens cosmetics to help treat acne & eczma etc. They believed that there were no current brands speaking to men in their 20’s. They needed a brand that stood out and they needed an eCommerce website to match.

They needed a bespoke build eCommerce website to match their brand, this would require a tailor made site which suited the style and ethos of this hip, new company.

The Result

After initially approaching us for branding and packaging, the website followed quickly and the range was launched. Now rebranded as Altr London, we continue to produce packaging for the growing and very successful range and have recently moved the site from a Squarespace platform to Shopify.


I came to Ghost looking for a team that I could work closely with to build my brand, I struck lucky, they are full of great ideas and have the ability to bring them to life. I have recommended them and they delivered again.

Alex Doyle

Founder & Managing Director, Altr London