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Case Studies

Riding for the Disabled Association Case Study: Brand Identity & Impact

Our partnership with the Riding for the Disabled Association aimed to develop their brand and visual identity by strengthening brand recognition and enhancing organisational impact.

How did Ghost Design help Riding for the Disabled achieve a new brand direction?

Ghost Design helped Riding for the Disabled achieve a new brand direction by creating a fresh and modern brand identity that reflected their mission and values. We developed a comprehensive brand guidelines document, ensuring consistency across all marketing materials, and designed a range of branded assets, including logos, colour palettes, and typography, to elevate the organisation’s visual presence.

What We Did

Branding • Graphic Design

Industries

Charity • Equine
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What the Client Said

"We engaged Ghost Design to create a comprehensive brand guidelines document and a variety of branded graphical assets. This collaboration aimed to establish a strong, consistent brand identity across all RDA communications. Ghost Design's expertise in visual branding helped us develop a clear and concise brand guidelines document, ensuring that our brand messaging is always on point. We are incredibly pleased with the outcome of this partnership and highly recommend Ghost Design to any organisation seeking to enhance their brand identity."

Rachel Vaughan-Johns – Deputy Chair

Riding for the Disabled Association FAQs

What were the main challenges faced by Riding for the Disabled before the redesign?

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Riding for the Disabled was seeking to strengthen their brand identity and improve the consistency of their marketing materials. They needed a clear and concise brand guidelines document to ensure that their brand messaging was always on point.

How did the redesign help to enhance brand recognition?

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The redesign helped to enhance brand recognition by creating a more visually appealing and memorable brand identity. The new brand guidelines and assets provided a consistent look and feel across all of Riding for the Disabled's marketing materials, making it easier for the public to recognise and remember the organisation.

What was the most significant impact of the redesign on Riding for the Disabled's business?

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The redesign had a significant impact on Riding for the Disabled by elevating their brand and improving public perception. The new brand identity and marketing materials have helped to strengthen the organisation's reputation and attract new supporters, ultimately contributing to their mission of providing therapeutic riding for people with disabilities.

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