Expert Google Ads Management: Drive More Clicks & ROI
What is included in the Google Ads One-Off Setup Package?
One-off Setup + 2 Weeks of Support.
- Account creation and clean structure.
- Setup of 1โ3 Search campaigns (up to 30 ads) (brand / core services).
- Keyword research and tightly themed ad groups.
- Negative keywords to remove irrelevant traffic.
- Geo, schedule and device targeting.
- Budgets and sensible initial bidding.
- Ad extensions (sitelinks, callouts, phone, image).
- Basic webpage recommendations (quick wins for conversions).
- 2 weeks of support: 2-3 optimisations (search term clean-up, bid/budget tweaks) + a short day-14 report.
Not included: ongoing monthly management.
โก If you choose a monthly subscription (Basic or Pro), the initial setup is already included, no need to purchase this package separately.
What does the Basic Google Ads Management Package include?
Steady growth without complexity.
Initial setup + monthly management:
- Account creation (if new) and full setup.
- Setup of 1 Search campaign (up to 10 ads) (brand / core services).
- Ongoing keyword expansion and weekly search-term clean-up.
- Weekly negative keyword checks.
- Geo, schedule and device adjustments.
- Ad extensions adjustments.
- Gradual bid tuning based on results.
- 1 new ad test/month.
- Weekly optimisation and budget checks.
- Monthly report: actions & outcomes.
Budget guide: works best with spend up to ยฃ2,000/month.
Minimum subscription: 3 months.
What does the Pro Google Ads Management Package offer?
More reach. More testing. More control.
Initial setup + monthly management:
- Account creation (if new) and full setup.
- Up to 5 well-structured Search campaigns.
- Deeper keyword grouping and ad-group logic.
- Active negative keyword management.
- Broader adjustments (time, locations, devices, demographics).
- Ad extensions adjustments.
- Gradual bid tuning based on results.
- 2โ3 new ad tests/month.
- Weekly bid/budget changes based on performance (lead/order cost).
- Monthly report: actions & outcomes.
Budget guide: ideal form ยฃ2,000/month ad spend.
Minimum subscription: 3 months.
Grow your business with high-intent Google Ads.
What sets Ghost Design apart from other Google Ads agencies?
With 25+ years in marketing, we know how to turn search intent into real enquiries. Whether youโre starting from zero, have an account thatโs been gathering dust or have a solo in-house marketer who needs backup, our Google Ads service meets you where you are, from clean setup and audits to rebuilds and weekly optimisation.
Strong ads need a healthy website.
A quick SEO tidy-up (clean meta tags, faster pages, clearer structure) helps Google crawl and index your content, improves Quality Score and often lowers cost per lead. See SEO packages below.
How does Ghost Design ensure clarity and control in Google Ads management?
How does Ghost Design provide continuous Google Ads optimisation?
How does Ghost Design ensure a conversion-ready Google Ads setup?
"Today, Google Ads is more than a channel - itโs a growth engine. I build smart, focused campaigns that turn intent into real enquiries and results."
Tetiana Fedorenko โ Google Ads Manager
Google Ads Management FAQs
What is Google Ads?
Google Ads puts your business at the top of Google when people actively search for what you offer.
Where ads appear: mainly on Google Search (top/bottom of results with a small โAdโ label). They can also appear on Maps and partner sites, but in our packages we focus on Search first - itโs the most intent-driven.
How ranking works: every search triggers a real-time auction. Your adโs position is based on Ad Rank, which combines your bid (how much youโre willing to pay per click) and quality (relevance of keywords/ads, expected click-through rate and landing-page experience).
Why quality matters: higher quality = lower cost per click and better positions. We structure keywords and ad copy tightly, use negatives to block irrelevant traffic and give you quick landing-page tips, so you pay less for better results.
How is Google Ads billed?
You pay two things:
1. Our management fee (your chosen package), invoiced by Ghost Design.
2. Your ad spend, billed directly by Google to your card in your own Google Ads account.
This keeps budgets transparent and fully under control.
How much budget do I need to start?
It depends on your industry and products/services, but hereโs a practical guide for Search ads:
Typical cost-per-click (CPC) ranges:
Lower-competition services: ~ยฃ0.80-ยฃ2.00 per click.
Medium competition (most local B2B): ~ยฃ1.00-ยฃ5.00 per click.
Highly competitive niches (legal/finance/home services): ยฃ3.00-ยฃ10.00+ per click.
How your daily budget spends:
You set a daily budget (e.g., ยฃ20/day โ ~ยฃ600/month).
Google may spend slightly more on busy days and less on quiet ones, but will average out to your monthly total.
With ยฃ20/day and a ยฃ1 CPC average, expect roughly 20 clicks/day (before optimisation).
As we optimise (negatives, better ads, schedules), the quality improves and effective CPC often drops, giving you more clicks for the same budget.
Where to start:
Basic works well up to about ยฃ2,000/month ad spend.
Pro suits from ยฃ2,000/month with more keywords/regions and testing.
Weโll agree your keywords, daily budget and ad schedule together and you can pause or adjust spend any time.
Do I still need the one-off setup if I choose a subscription?
No. Basic and Pro include the initial account and campaign setup. Subscriptions run for a minimum of 3 months to give time for learning and steady optimisation.
What are โkeywordsโ, โsearch termsโ and โnegative keywordsโ?
Keywords are the phrases you choose to target (e.g., โweb design leamington spaโ).
Search terms are the exact words people typed in google before clicking your ad.
Negative keywords are words we exclude (e.g., โfreeโ, โjobsโ, โwatchโ) to stop wasted spend.
How fast will I see results?
We launch within 5-7 business days after access and brief. Many clients see first enquiries in 1-2 weeks. Results typically improve over 4-6 weeks as data builds and we optimise.
Can I pause or change the budget anytime?
Yes. You have full control. We can pause/resume campaigns or increase/decrease spending as needed. Most changes take effect the same day. We usually allow 24-48 hours to read the new data before deciding on further adjustments.