As a business owner, there are so many advantages of having a website. You might be wondering why does a business need a website? We have listed the top 10 benefits of having a website. From building brand credibility to positioning yourself in-front of more customers and generating more leads. Let’s dive into it.
Reason #1 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. One of the biggest benefits of having a website is being able to foster instant credibility to those who land on your website. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase). Through improved user journeys, inclusion of testimonials and case studies, you can provide your customer with the exact user experience you want them to have, helping to build trust and credibility.
Reason #2 – More customers
Another huge advantage of having a website is being able to reach a whole new pool of customers. Over 5.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
Reason #3 – Low barrier to entry
Are you a business owner who is wondering, why does a business need a website? Well, if for no other reason, nowadays it’s pretty simple to get a website. We provide everything from simple one-page brochure websites that are affordable and allow you to reach customers online to custom designed eCommerce websites where you can sell your product to billions of potential customers.
Reason #4 – 24 hours per day
One of the biggest benefits of having a website is that your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers. Plus we offer website maintenance packages that keep your website up to date and secure at all times.
Reason #5 – Customer Service
You can greatly improve customer service by having a website by having easy to find contact details, frequently asked questions and a chatbot to help answer your customers queries 24/7. By meeting your customers needs you will be improve their experience and providing better customer service.
Reason #6 – Improve Brand Awareness
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them on your brand. What are your values, your mission. Let people join you on your journey and improve your brand awareness.
Reason #7 – Build brand authority
By having a website you can have your own email address@whateveryouwant.com. It is more professional and easier to remember. I know you love your steveman99286534@gmail.com , but it doesn’t really resonate with your customers and it’s really hard to read and remember compared to info@steveman.com.
Reason #8 – Flexibility and Freedom
The best answer to “Why does a business need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living. Start a blog, review products, create recipes, make videos, whatever you choose your website will help support your business journey and make you money along the way.
Reason #9 – Helps you to find a new job
I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills.
Reason #10 – Get to know your customers
Maybe one of the biggest advantages to having a website is easily accessible data to customer insights which can help inform your marketing campaigns. See where your customers are going, what are they looking at, what are they doing on your site to improve your user journey and increase conversions.
So… why does a business need a website?
Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t. So now you have probably realised your business definitely benefits from having a website, why not reach out to our team of expert web designers for more information on how we can help your business develop and drive sales with our strategic and innovate web design services.
