Design Insights, Trends & News

If somebody had asked this question only a few years ago, the answer would have been straightforward. Artificial intelligence simply wasn’t capable of producing anything that could genuinely be described as thoughtful logo design. It could analyse images, recognise patterns and automate repetitive tasks, but creativity still felt reassuringly human.

Ask three different companies how much a website costs and you may receive three completely different answers. One might quote £1,000, another £5,000 and a third £15,000. To somebody outside the industry, this can feel needlessly confusing. After all, each supplier appears to be offering broadly the same thing: a collection of pages that people can visit online.

There is a question that quietly frustrates almost every business owner at some point. “Our website looks good… so why isn’t anybody getting in touch?” The assumption is usually the same. If the phone isn’t ringing and the contact forms remain empty, the website must not be getting enough visitors. It seems like a logical conclusion. Yet it is often the wrong one.

Over the past year, there has been no shortage of headlines declaring that “SEO is dead” or that businesses should stop worrying about Google and start optimising for ChatGPT instead.

From building audience lists to the best platforms and practices. Learn how to create an email marketing campaign today.

Discover the top 5 benefits of graphic design services for your business. From building credibility with your customers to making a good first impression.

1.Credibility, 2. More Customers, 3. Low Barrier to Entry, 4. 24/7 Access, 5. Enhanced Customer Service, 6. Brand Awareness.

Discover 5 common branding mistakes businesses make, from cheating on their brand guidelines to overcomplicating their brand launch.

Learn how to leverage platforms like Instagram & Facebook to increase brand awareness and drive sales.