DESIGN FOR PRINT

Johnsons Lawn Seed Catalogue

Johnsons Lawn Seed Catalogue is part of their yearly collection of creative outputs that helps them stay ahead of the market, their popular catalogue goes out to retailers to ensure they have knowledge of the full range of products and all the information on how best to use them.

Brief & Draft Design

We drafted up some ideas of front covers and page layouts.

Prototype & Testing

Once approved, we got to work on ironing out the little details and choosing the final versions of layouts.

Build & Development

We created the catalogue using a mix of Adobe Illustrator & Adobe InDesign, utilising a clean and minimalistic feel.

The Requirements

Johnsons approached us to create their new product catalogue in-line with the new box designs we did, they needed something which would capture the readers attention and aid in the success of their products. Keeping the design on-brand is something they were keen to do, they wanted it to express the same recognisable image that the boxes do

The Result

Having worked on many projects with Johnsons Lawn Seeds we were well equipped to create a full catalogue which captured the essence of their brand and with our added creative flair for that extra touch.