Often a product will come in more than one size and variety this was one of those products. There were 4 sizes and 12 varieties so as well as a complete rebrand of how the boxes looked we had to create 48 individual pieces of artwork. each variety sports a hero image shot in-house and a different colour for easy identification.
Johnsons Lawn Seed
Brief & Draft Design
We drafted up some designs and played with some unique ideas.
Prototype & Testing
Once approved, we got to work on ironing out the little details and choosing the final versions of the boxes.
Build & Development
We created bespoke boxes for their range of lawn seeds which adhered to their brand guidelines but gave them a creative edge over the competition.
They needed packaging which will stand toe to toe with a vast offering of competitors and ensure that their product is the one customers pick off the shelf. They needed the little details tweaked such as shape, colour and even texture to give the product a premium feel.
The product has been performing great for the client and they have received nothing but positive feedback around the box designs and it continues to do well today.