Charlie McLeod is a brand new company offering a range of Zippys which have been designed to wear indoors, or if your brave enough outdoors. We were assigned the task of creating a brand identity that summed up the fun loving character of the garments but retained an urban feel. Once the pre production samples were in the country we photographed the range ready to use on the website, coming soon.
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Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.