Lilac Rose have boutiques in Leamington Spa and Cambridge. Our aim was to not only show a wide range of product but to do this in a way that was fun and exciting. A random look is a very difficult and time consuming look to achieve, its not as the the word random would suggest, simply a case of throwing images at a page and sticking them where they land, but a process of vision and trial and error getting products to fit and harmonize with one another.
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Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.