Centrick Property are always looking to push the boundaries when it comes to advertising and they were very receptive to our 1930s style ad to promote Pitmaston Court. This Art Deco development needed something to catch they eye and reflect the period styling of the architecture. The strap line was a quote from May West which tied in with the whole 30s feel and doubled up as a hook for the £200 saving they were offering to entice prospective buyers and tenants.
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Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.